Do you find it difficult to generate leads?
Over the years, generating leads is a process that has evolved. The days of cold calling customers has been and gone. Your business has to evolve too!
Today’s world is an exciting and intriguing time for digital marketing. It has never before offered so much freedom and potential to help business owners in successfully marketing their businesses.
There is a vast range of tools and techniques that have developed as modern technology has evolved. So digital marketing can be a cost-effective and invaluable technique for businesses of all sizes, looking to grow in a globally connected, ever-growing world.
Many people think that this new style of marketing is expensive and time consuming. Huge budgets are spent on in house teams creating and running expensive campaigns to generate new business. This is not the case and a well-planned online marketing campaign can produce impressive results on a limited marketing budget.
let’s walk through the steps of the lead generation process.
- First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.
- That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
- That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
- Once on the landing page, your visitor fills out a form in exchange for the offer. (Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site.) Voila! You have a new lead.
If you are interested in learning more about generating leads click on the banner below to fill in our new questionnaire.